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Wear Red for Heart Truth

The Heart Truth: Heart Disease is the #1 Killer of Women

The Heart Truth is that one in four American women dies of heart disease, and most fail to make the connection between risk factors—such as high blood pressure and high cholesterol—and their personal risk of developing heart disease.

Download the Healthy Heart Handbook for Women for free (PDF, 2.5M) or order a printed copy.

The Heart Truth Campaign:  Serious Messages about Women's Heart Health

The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The Heart Truth campaign warns women about heart disease and provides tools to help them take action against its risk factors. It is primarily targeted to women ages 40 to 60, the time when a woman's risk of heart disease begins to increase. However, it's never too early—or too late—to take action to prevent and control risk factors since heart disease develops over time and can start at a young age—even in the teen years.

What's a Red Dress Got to Do With It?

The Red Dress was designed to build awareness that women are at risk for heart disease, and motivate them to take action to reduce their risk.  The creative concept of a Red Dress tested well with diverse women who cited its ability to get attention, convey the seriousness of heart disease, and change the perception that it is only a man's issue.

The symbol links a woman's focus on her "outer self" to the need to also focus on her "inner self," especially her heart health.  The Red Dress serves as a red alert to convey the message that "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women."

National Wear Red Day

The Heart Truth and many individuals and organizations celebrate National Wear Red Day on the first Friday of February each year.  On this day, Americans nationwide wear red to join the national movement to alert women of their risk of heart disease.  Men and women can participate by wearing a red dress, shirt, tie, or the Red Dress Pin.  The Red Dress Pin is available at www.hearttruth.gov.

The Heart Truth is making progress in the fight against heart disease in women. More women are aware that heart disease is their leading cause of death, up from 34 percent of women in 2000 to 57 percent of women in 2006. Women are learning about the Red Dress as the national symbol for women and heart disease—about 57 percent of women were aware of the symbol in 2007. More women are living longer, healthier lives, and fewer are dying of heart disease.  But challenges remain, and many women still do not take heart disease seriously and personally.The Heart Truth campaign will continue to build awareness among women and motivate them to take action for heart health.



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