Communications and Public Relations Program
GFWC clubwomen contribute to the national reputation of the Federation through their local, state, and regional outreach activities. Using tools that help create a positive image of women’s clubs, and familiarize members and communities with the Federation’s history, mission, and current initiatives, clubs are able to increase community awareness and attract news members.
Public relations is in everything you do, from the manner in which you respond to a telephone inquiry from a reporter or a prospective new member, to holding a press conference, to the appearance and content of your printed materials. In order to play a role in GFWC's outreach efforts, consider the following ideas:
- Use ‘GFWC’ preceding your club, district, and state name, and remind states to require that all new clubs do the same.
- Design a club website. Create a link between your website and the GFWC website.
- Obtain a proclamation from a local elected official acknowledging the occasion.
- Display the GFWC banner, flag, or emblem at clubhouse or meeting place and at all club events.
- Develop a Public Relations display that includes photos of club projects and meetings, reprints of good newspaper articles and a calendar of club programs and projects for the year. Use this display at all events open to the public.
- Order and use the GFWC PR Kit and Briefing Book.
- Wear GFWC t-shirts, or other logo apparel, when working on community projects. Promote the sales of club t-shirts/sweatshirts to members.
