Communications and Public Relations Advancement

Advertising Sandwich Board

GFWC Buckeye Woman’s Club (AZ) used moving sidewalk signs to attract attention. A member constructed an advertising sandwich board for a person to wear walking around at events. Both pieces of the board had a different poster on each side with information promoting their club’s programs and projects, other club information, and the GFWC Logo. The member wearing the board collected names and contact information from interested parties at the events.

Google Phone Number

GFWC Morris Woman’s Club (IL) set up a Goggle phone number to enable the club to arrange for incoming calls to go to their membership chairmen, project chairmen, or to whoever calls should be directed. With a Google phone number, the administrator can publish the number as the club’s phone number. To ensure continuity for club telephone contact, the club’s social media administrator plans to share the sign-in information with her successors.

Pet Show

GFWC Reed City (MI) members sponsored the first ever pet show to encourage family involvement and the enjoyment of pets that were entered into best of show, tricks, or costume. Members collected donated items for the shelter and the $5.00 admission fee. To increase club recognition, a GFWC Reed City sign was placed at the front gate. Members distributed GFWC bandanas, the winning ribbons included the GFWC logo, and each judge received a GFWC mug.

Project Presented At Chamber Community Expo

City Council members discussed installing a Splash Pad water park, but nothing happened until GFWC Delano (MN) donated $5,000. To provide access for everyone, the club donated funds for an aquatic wheelchair designed to hold anyone from toddler to adult. The chair has a headrest and chest belt to support those without core muscle support. The project was presented at the Annual Chamber of Commerce Community Expo. Community members provided ideas for future projects.

Club Mascot

GFWC Civic Woman’s Club of Picayune (MS) adopted a mascot to promote the club in a unique way. Named for Pearl River County, Pearl Swineheart is the name of a beautiful stuffed swine. Pearl always wears her Civic Woman’s Club shirt or carries her Civic Woman’s Club purse. Maintaining her own Facebook page, friends can view posts of her and other CWC members volunteering. Pearl attended thirty-one club functions and had her photo taken with over sixty non-members.

Montana Women’s Expo

GFWC Billings Junior Woman’s Club (MT) participated in the Montana Women’s Expo. They registered and paid the booth fee, and members signed up to set up, work the booth, and clean up. The booth was designed using club posters, each showing a different club committee and their projects. A banner including the club name and feather flag with the GFWC logo was displayed. A large bear wearing a pillowcase dress shared information about their “Pillow Case Dress Project.”

ZOOM Teleconference

GFWC Exeter Area Club (NH) showed their CPR Committee how to conduct a live teleconference via a laptop with a program called ZOOM. The committee had an October meeting and two members could not attend, so they attended via ZOOM. The two participated in Q&A and give valuable feedback at the meeting. The member also demonstrated how GFWC NH Board members could use this site for those not attending the meetings.

Multiple Communications and Media Sources

GFWC Hollidaysburg Area Woman’s Club (PA) utilized multiple communications and media outlets to promote their 16th annual food drive at Walmart and Sam’s Club. Communications included face-to-face meetings with store managers, television and radio interviews, four social media outlets, live Facebook broadcasts, banners, and flyers. Elementary through college-aged students helped clubwomen collect food while earning community service points. Efforts, combined with generous donations, enabled support to more than ten Blair County food banks and organizations.

Mailchimp

GFWC Greater Keller Women’s Club (TX) enhanced communications using Mailchimp, an information dispersal system that keeps its 200 members informed and up-to-date while increasing community awareness. The club uses Mailchimp to create and distribute mass emails to member inboxes and social feeds almost daily. It was also utilized to develop rack cards that were then placed at area businesses along with member push cards for easy use with potential recruits.

STEM Conference Promoted via Various Technologies

GFWC Northboro Junior Woman’s Club (MA) used various technologies to promote and provide 2018 STEM conference registration information, including electronic school mail, Google Forms, Instagram, Twitter, and Facebook. The school’s electronic backpacks for students and parents were embraced. This was publicized on the club Facebook and web pages. A new electronic link to the event’s registration page was included. A picture frame labeled #NHWCstem was created. Students shared photos and experiences on social media using the hashtag #njwcstem2018.

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Volunteers in Action: GFWC Warwick Women’s Club, GFWC Service Guild of Covington, Ojai Valley Woman’s Club

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