The Grand and Brand Initiatives

Seven Grand Initiatives

Martin Luther King, Jr. Day of Service

Clubs came out in droves to participate in the 2019 Martin Luther King, Jr. Day of Service. Your club can lead your community in equally great ways for the 2020 Martin Luther King, Jr. Day on January 20. Pick a GFWC project passion of your club members.
To Date: 789 Projects
By January 20, 2020: 1,000 Projects

Women in the Military

Help GFWC reach its goal of doing 1,000 projects serving women in the military ­and those who have retired year-round, but especially on Veterans Day. Organize a clothing drive for donations of ball gowns and other formal attire for women living on military bases. Also, military hospitals always seek already assembled “mommy bag” donations for new mothers: lotion, bath gel, nail polish, stationary, candy, etc.

To Date: 799 Projects
By June 20, 2020: 1,000 Projects

The Million Dollar Club

The Million Dollar Club is a group of 1,000 clubwomen, clubs, districts, State Federations, and Regions donating $1,000 each during the 2018–2020 Administration to maintain GFWC’s Headquarters. Help GFWC share its historic D.C. home with clubwomen, historical researchers, members, and future generations by joining the Million Dollar Club. Forms to contribute can be found at Million Dollar Club donations must be received between June 26, 2018 and June 30, 2020.

To Date: 194 Members.
By June 2020: 250 Members.

Legislative Action Center

Having GFWC’s collective voice heard by members of Congress is essential and the Legislative Action Center holds many of the answers. That’s why this Initiative aims for more GFWC members to sign up for the Legislative Action Center by June 2020. If you haven’t already signed up, visit the Legislative Action Center  and sign-up now!

To Date: 1,594 Members
By June 2020: 2,500 Members

Arbor Day

Since many of us are restricted from going outside except for food or medicine because of COVID-19, celebrate Arbor Day by donating a tree through the Arbor Day Foundation. Or, have your club send a check for a tree to your town, saying that when all is well your club will plant a tree purchased by this check in front of a certain building (or place) for the community to enjoy. You may count these trees in your total of trees planted.

Clubwomen throughout the Federation celebrated National Arbor Day to help GFWC exceed its goal of planting 1,000 trees on April 26. Now, it’s time to make the 2020 celebration extra special!

To Date: 17,811 Trees
By April 24, 2020: 20,000 Trees

Donating Used Shoes

The support for this initiative has been overwhelming! Still, there are countless people living in deep poverty around the world and every donated pair of shoes counts. If you haven’t already, register your club for GFWC’s cooperative giving project with Soles4Souls, an organization that distributes free shoes during times of disaster and creates opportunities for people to sustain a small business by selling shoes. After selecting “Host a Shoe Drive,” select “Start a Shoe Drive.” When filing out the contact information of your club’s project manager and club name under the “Organization” field, select “GFWC” from the “Type of Shoe Drive” drop down. Then, click “Submit” and download the toolkit materials.

The other way to participate in this initiative is to contact your local Nike store at least 48 hours in advance to coordinate the details of your club’s donation (organized in clear plastic bags) to its Reuse-a-Shoe Program.

To Date: 36,763 Pairs of Shoes
By June 2020: 40,000 Pairs of Shoes

Dr. Seuss

Honor GFWC’s tradition in observing Read Across America Day on March 2, also the birthday of acclaimed children’s book author Dr. Seuss. Clubwomen have far exceeded GFWC’s goal to collect and distribute 1,000 Dr. Seuss books to schools, Head Start programs, and other places that give children in need the opportunity to read. Download the Dr. Seuss labels to add your club’s personal touch, filed under “D” on the GFWC Resources page.
To Date: 50,716 Books
By June 2020: 55,000 Books

Three Brand Initiatives

Support Miranda’s Law

Members are asked to make 1,000 contacts to United States Senators and Representatives through phone calls or emails to their United States Legislators to support passing Miranda’s Law. Participate in the legislative blitz on Federation Day, April 24, 2020.

3D Printed Gun Safety Act

Members are encouraged to make 1,000 contacts to Senators and Representatives themselves or to urge their friends to participate to help make this legislation a law. Participate in the legislative blitz on Federation Day, April 24, 2020.

Celebrate the 100th Anniversary of Women Winning the Right to Vote

Clubs throughout the Federation are asked to plan 1,000 community service projects to celebrate on August 26, 2020.


March 23

Volunteers in Action: GFWC Bridgeport Junior Woman’s Club (West Virginia), GFWC South Baldwin Woman’s Club (Alabama), and GFWC Tennessee

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Success For Survivors Scholarship

Each year, GFWC awards scholarships to help intimate partner abuse survivors obtain a post-secondary education that offers a chance to reshape their future by securing employment and gaining personal independence.

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